Privacy Policy

Salford Van Hire
Website: https://salfordvanhire.uk
Effective Date: 01/01/2026

1. Who We Are

Salford Van Hire (“we”, “us”, “our”) operates the website salfordvanhire.uk and provides vehicle hire and fleet management services across the United Kingdom.

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Salford Van Hire is the data controller responsible for your personal data.

Contact Details:
Salford Van Hire
rentaldesk@salfordvanhire.net
Email: rentaldesk@salfordvanhire.net

2. What Personal Data We Collect

We may collect and process the following categories of personal data:

Information You Provide Directly

Full name
Email address
Telephone number
Company name (if applicable)
Billing and delivery address
Driving licence details
Insurance details
Payment information
Account login details (for Hire Hub / customer portal)

Information Collected Automatically

IP address
Browser type and version
Device information
Pages visited and time spent on site
Cookies and tracking data

Business Account Data

For Hire Hub or business fleet clients:

Company registration details
Authorised user details
Contract information
Vehicle usage data

3. How We Use Your Data

We use your personal data to:

Process bookings and hire agreements
Verify identity and driving eligibility
Manage contracts and fleet accounts
Provide customer support
Process payments and refunds
Comply with legal and regulatory obligations
Improve our website and services
Send service-related communications
Send marketing communications (only where consent has been given)

4. Legal Basis for Processing

We process your personal data under the following lawful bases:

Contractual necessity – to provide vehicle hire services
Legal obligation – to comply with insurance, DVLA, tax and regulatory requirements
Legitimate interests – to operate and improve our business
Consent – where you opt in to marketing communications

5. Analytics, Tracking & Advertising Technologies

We use analytics tools and advertising technologies to understand how visitors use our website and to improve our marketing performance.

Analytics Tools

We use:

Google (Google Analytics)
Hotjar
NovaTrack

These tools may collect:

IP address (anonymised where applicable)
Device and browser information
Pages viewed and navigation behaviour
Session recordings (Hotjar)
Interaction data such as clicks and scroll behaviour
Booking details

Hotjar helps us analyse user behaviour to improve usability and booking performance. Hotjar does not collect sensitive personal data such as driving licence numbers or payment details.

6. Data Retention

We retain personal data only for as long as necessary to:

Fulfil the purposes outlined in this policy
Meet legal, accounting, or reporting obligations

Hire agreements and financial records may be retained for up to 6 years in line with HMRC requirements.

7. Data Security

We implement appropriate technical and organisational measures to protect your data, including:

SSL encryption
Secure hosting environments
Access controls and authentication systems
Regular system monitoring

However, no online system can be guaranteed 100% secure.

8. Your Rights

Under UK GDPR, you have the right to:

Access your personal data
Request correction of inaccurate data
Request erasure (where applicable)
Restrict or object to processing
Request data portability
Withdraw consent (for marketing)

To exercise your rights, contact us using the details above.

You also have the right to lodge a complaint with the:

Information Commissioner’s Office
Website: https://ico.org.uk

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated effective date.

Cookie Policy

Salford Van Hire
Website: https://salfordvanhire.uk
Effective Date: 01/01/2026

Introduction

This Cookie Policy explains how Salford Van Hire (“we”, “us”, “our”) uses cookies and similar technologies on salfordvanhire.uk.

We use cookies to ensure the website functions correctly, to analyse performance, and to support advertising and remarketing activities. This policy should be read alongside our Privacy Policy.

What Are Cookies

Cookies are small text files stored on your device when you visit a website. They allow websites to recognise your device and remember information about your visit.

Cookies may be first-party cookies set by our website or third-party cookies set by external providers. They may be session cookies deleted when you close your browser or persistent cookies stored for a defined period.

How We Obtain Consent

We use Complianz to manage cookie consent in accordance with the UK GDPR and the Privacy and Electronic Communications Regulations (PECR).

When you first visit our website, you are presented with a cookie banner. Non-essential cookies are blocked by default. You may accept, reject, or customise cookie categories. Your consent preferences are securely logged. You may withdraw or modify your consent at any time via the cookie settings link available on our website.

Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for website functionality and cannot be disabled. They are used for reservation system functionality, security and fraud prevention, load balancing, session management, and storing cookie consent preferences. The legal basis for these cookies is legitimate interest and contractual necessity.

Functional Cookies

These cookies enhance usability and personalisation. They may store language preferences, location selections, and reservation progress data. These are set only where required and, where applicable, subject to consent.

Analytics Cookies

We use Google (Google Analytics) and Hotjar to analyse website performance and user behaviour.

These cookies help us understand how users navigate our website, which pages perform best, where users abandon the reservation journey, and how visitors interact with content through clicks and scroll behaviour.

Data collected may include anonymised IP address, device and browser type, pages visited, session duration, and interaction data. The legal basis for analytics cookies is consent.

Advertising and Marketing Cookies

We use tracking technologies from Meta Platforms, Google (Google Ads and remarketing), LinkedIn, and TikTok.

These cookies allow us to measure advertising performance, track conversions such as reservation initiation or completion, create remarketing audiences, and deliver relevant adverts across platforms.

Booking events such as vehicle selection, date selection, and reservation initiation may trigger conversion tracking events. Driving licence details, payment information and other sensitive personal data are not used for advertising purposes. The legal basis for advertising cookies is consent.

Reservation System Cookies

When you begin a reservation, cookies may be used to maintain session continuity, store vehicle and date selections, prevent data loss during the booking journey, and enable secure form submission. These cookies are necessary for the provision of hire services.

Third-Party Processing

We work with Novalink Digital Ltd. (www.novalinkdigital.com), who provide marketing services and website maintenance. In the course of providing these services, Novalink Digital may have controlled access to website systems, analytics platforms, advertising platforms, and associated data. They act as a data processor on our behalf and are contractually required to process personal data only in accordance with our instructions and applicable data protection law.

Some cookies are placed by third-party providers listed above. These providers may process personal data in accordance with their own privacy policies. Where data is transferred outside the UK, appropriate safeguards such as Standard Contractual Clauses are relied upon.

Cookie Retention Periods

Cookie durations vary depending on their purpose. Session cookies are deleted when the browser closes. Analytics cookies may be stored for up to 24 months. Advertising cookies are typically stored for between 30 and 180 days. Consent cookies are stored to remember your preferences.

Managing Cookies

You can manage cookies by adjusting your preferences via our cookie settings tool, changing your browser settings, or clearing stored cookies from your device. Disabling essential cookies may affect reservation functionality.

Your Rights

Under UK GDPR, you have the right to withdraw consent, access your personal data, request rectification or erasure, and object to processing. You may also lodge a complaint with the Information Commissioner’s Office at https://ico.org.uk.

Updates

We may update this Cookie Policy periodically to reflect changes in technology, legislation, or our operations. The latest version will always be published on this page with an updated effective date.